Wednesday, July 1, 2009

TANISHQ

Today we travel along Apollo Bunder's waterfront in Mumbai, India to pass through the arch known as the Gateway of India. With architecture influenced by Hinduism and Islam, the arch is made of reinforced concrete, and yellow basalt. It stands 85 feet high, and the central dome is 49 feet in diameter. India is also the home base for featured jewelry brand Tanishq.

Jamseti Tata founded the TATA Group, one of India's most highly regarded conglomerates, at a critical time in India's history; the country had just gained independence from England. Tata's objective was to build his country through business opportunities.

In 1995, the TATA Group added a jewelry brand, Tanishq, to its list of companies. An acronym formed by combining the first two letters of `Tata' and the word `Nishkh,' which means gold necklace, Tanishq has become India's most popular brand of fine jewelry.

Originating from the fertile minds of the design team, the grand designs are passed on to the artisans for Tanishq, called karigars. The karigars are highly skilled, diligent, and knowledgeable of jewelry making techniques. Their remarkable expertise sets in motion the creation of thousands of designs included in over 10 collections.

The seemingly endless design range includes vibrant gemstones interlaced with 18- and 22-karat gold, or platinum and imbued with the regal ambience of the Victorian era. A bezel, channel, pavé, or ballerina set magnifies the brilliant luster of diamonds.

There is also the opulence of the Mughal era; the lively beauty of floral motifs; and intricacies inspired by constellations. It is no wonder these magnificent pieces are so desirable. The designs are ornate, feminine, elegant, romantic, and timeless. There is something for every mood or occasion.

The Tanishq brand also answered the call of Bollywood in the 2008 feature film Jodhaa Akbar.

The beauty of the actor who wore them, Aishwarya, matched the beauty of the jewels. This spectacular jewelry is sold worldwide in Europe, Australia, the Middle East, and the United States.
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Photo 1 (top right): Kundan Cuff Bracelet in Gold and Uncut Diamonds from Kundan and Polki Collection
Photo 2 (bottom left): Lace Pattern Diamond Necklace with Vivid Red Gemstones from Diamond Collection

1 comment:

grace said...

Various Jewelry bring charm and will bring you the boundless joy and pleasure.

replica jewelry

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