Polish jeweler Kasia Piechocka auspiciously launched her self-titled luxury jewelry brand just one short year ago.
Although the brand is still growing, the graduate of London’s Central Saint Martins is eager to make a positive difference in the world, as well as settle the score that those in the fashion industry don’t just jump on a charity bandwagon because it is en vogue.
“I wanted to do something good for society. Instead of liking a Facebook page, guys and girls can enter the giveaway by donating (as much or as little as they want) to the London-based children’s charity Barnardos.
Once we have managed to collectively raise £450 ($726 US Dollars), I’ll be giving away £150 ($195 US Dollars) worth of Kasia Piechocka Jewellery!
This message of togetherness and giving something back is something I really want to ingrain into my brand’s ethos and I really want this to be an example of how fashion brands (no matter how small!) can be a force for good.
I, for one, disagree with this blanket assumption that the art and fashion world “ride” the charity and eco boat because it is cool. I would like to think that people who enter this donation-giveaway are making a statement in the defense of those in my industry who truly want to give something back.”